Certamente

A conference, now also an editorial platform

Founded in 2016, CERTAMENTE is the first conference on neuromarketing and behavioural sciences applied to business in Italy.

Today, CERTAMENTE also evolves as an editorial platform where you can learn more about these topics thanks to exclusive contents focused on the positive effects of a neuroscientific approach to marketing and communication.

neuro basics

Neuromarketing and Behavioural sciences principles

Neuromarketing and behavioural sciences observe and help to determine the unconscious, sensory and emotional mechanisms behind the processes that people use to make choices, which must be taken into account in order to make more effective and “brain friendly” marketing and communication strategies.

Video

CERTAMENTE’s Video Room provides exclusive multimedia presentations and interviews to further our knowledge of neuroscientific and behavioural issues.

News

Articles, interviews, Italian and international contributions: discover opinions, points of view and best practices of the most renowned experts in neuromarketing and behavioural sciences.

BRAIN FRIENDLY. SINCE 2015

Article by Luca Florentino // CEO  – Ottosunove

Storytelling and artificial intelligence: when stories are told by robots

Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling

Our brain during analog and digital reading: the advantages of bi-literacy

Written by Barbara Monteleone // Strategic Planner - Ottosunove The development of language and literacy are achievements that took millennia [...]

the conference

Certamente

CERTAMENTE – Inspiring Neuromarketing Day was founded in 2016 as a conference that aims to divulge knowledge and the innovative advantages of a neuroscientific approach to marketing and communication. 

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