Most read articles
Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns
Article by Alice Mado Proverbio // University of Milan-Bicocca
Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling
It was 1984 when Robert Cialdini, professor of Psychology and Marketing at Arizona State University in the United States published his Influence: The Psychology of Persuasion.
CERTAMENTE’s Video Room provides exclusive multimedia presentations and interviews to further our knowledge of neuroscientific and behavioural issues.