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AGENDA 2020

08:45 - 09:30
Accrediti
09:30 - 10:00
Umano, troppo umano! Il nostro cervello nei processi decisionali: perché siamo diversi dalle intelligenze artificiali.

Fabio Babiloni, Professore di Fisiologia // UNIVERSITÀ LA SAPIENZA DI ROMA – Direttore scientifico // BRAINSIGNS

10:00 - 10:45
How Emotions Shape Brands Experiences?

Liraz Margalit, Ph,D, Digital Psychologist & Keynote Speaker, esperta di Consumer Behaviour

10:45 - 11:15
Coffee Break
11:15 - 12:00
It takes two to Tango!

Unlocking the behavioural change power that comes from being in sync with the
brain

Crawford Hollingworth, Co-founder // THE BEHAVIOURAL ARCHITECTS

12:00 - 12:45
The 5 Chairs: Mind out! This could change your life!

Louise Evans, Founder & Director // THE 5 CHAIRS

12:45 - 13:30
From Emotional Economics to Behavioral Change

Matteo Motterlini, Professore Ordinario di Filosofia della Scienza ed E.On Professor in Behavior Change // UNIVERSITÀ SAN RAFFAELE MILANO

13:30 - 14:45
BRAIN FRIENDLY LUNCH & NETWORKING
14:45 - 15:30
Unlocking Creative in a Multi-touch World!

Jessica Southard, Senior Insights Manager & Director // MARS INCORPORATED

James Hodder, Manager & Client Service // NIELSEN NEUROSCIENCE

15:45 - 16:30
Unconscious codes of Storytelling in Food TVCs

Yener Girişken, CEO & Founder // THINKNEURO

Seda Cetin, Consumer Insights Manager // PEPSICO

14:45 - 15:30
L'efficacia nascosta nei dettagli. Come il neuromarketing porta la comunicazione al massimo potenziale

Luca Florentino, CEO // OTTOSUNOVE

Teresa Palomba, Brand Manager // ZAMBON PHARMA

Alessandra Ripa Trade Marketing Manager // ZAMBON PHARMA

15:45 - 16:30
Oltre il dichiarato. Il contributo delle neuroscienze per la creatività pubblicitaria. Il caso Danacol

Vincenzo Russo, Direttore Scientifico del Centro di Ricerca di neuromarketing // BEHAVIOUR AND BRAIN LAB IULM

Aziza Della Mora, Senior Brand Manager // DANONE

14:45 - 15:30
Behavioral Sciences, your best asset for successful in-store activation

Patrick Pinard, Senior Vice President for Business Development // PRS INVIVO // Global Key Account manager // L’ORÉAL

Barbara Pederzolli, Consumer Insights Director // COCA COLA ITALIA

15:45 - 16:30
How to design a memorable Customer Experience: what do you feel and look at inside a big gastronomic and leisure centre

Patrizia Cherubino, Head of Neuromarketing Research // BRAINSIGNS

Alexia de la Morena, Business Brand Manager, neuropsicologa, consulente, giornalista

16:30 - 17:00
Coffee Break
17:00 - 18:00
Everything is a placebo

In every case we react to stimuli not in response to what they are, but in a constructed emotional response to what we believe they mean.

Rory Sutherland, vice-president// OGILVY UK