fbpx

CERTAMENTE 2020

Stiamo mettendo a punto gli ultimi dettagli della nostra agenda ufficiale.
Intanto, dai un’occhiata al programma della giornata. 

MATTINA

  • Accrediti

Introduzione brain friendly a neuromarketing e scienze comportamentali

Fabio Babiloni, Professore di Fisiologia // UNIVERSITÀ LA SAPIENZA DI ROMA – Direttore scientifico // BRAINSIGNS

How Emotions Shape Brands Experiences?

Liraz Margalit, Ph,D, Digital Psychologist & Keynote Speaker, esperta di Consumer Behaviour

  • Coffee Break

Behavioural Sciences // Nuove strategie e approcci di business

Crawford Hollingworth, Co-founder // THE BEHAVIOURAL ARCHITECTS

The 5 Chairs: Mind out! This could change your life!

Louise Evans, Founder & Director // THE 5 CHAIRS

Behavioural Change // Social Sciences // Decision Making in contesti economico-finanziari

Matteo Motterlini, Professore Ordinario di Filosofia della Scienza ed E.On Professor in Behavior Change // UNIVERSITÀ SAN RAFFAELE MILANO

  • BRAIN FRIENDLY LUNCH & NETWORKING

POMERIGGIO

  • Tre sessioni parallele su temi specifici, con interventi di:

Unlocking Creative in a Multi-touch World!

Jessica Southard, Senior Insights Manager & Director // MARS INCORPORATED

James Hodder, Manager, Client Service // NIELSEN NEUROSCIENCE

Neuroscience and Behavioural sciences on effectiveness of POS material in impacting on consumer behaviour

Patrick Pinard, Senior Vice President for Business Development // PRS INVIVO // Global Key Account manager // L’ORÉAL

Barbara Pederzolli // COCA COLA ITALIA

Unconscious codes of Storytelling in Food TVCs

Yener Girişken, CEO & Founder // THINKNEURO

Seda Cetin, Consumer Insights Manager // PEPSICO

Adv // Communication // Neuromarketing (TBD)

Luca Florentino, CEO // OTTOSUNOVE

TBD, ZAMBON PHARMA

Retail // Neuromarketing // Shopper Behaviour

Patrizia Cherubino, Head of Neuromarketing Research // BRAINSIGNS

Alexia de la Morena, Business Brand Manager, neuropsicologa, consulente, giornalista

Product // Neuromarketing

Vincenzo Russo, Direttore Scientifico del Centro di Ricerca di neuromarketing // BEHAVIOUR AND BRAIN LAB IULM

TBD // DANONE

  • Coffee Break

Behavioural science // Creativity // Communication

Rory Sutherland, Vice-presidente // OGILVY UK