Category: Behavioural sciences
What are cognitive biases and how they influence decisions?
Answering a possible question: “What are cognitive biases” is not necessarily to be considered as something of a curiosity for […]
Changing the rules: AI in marketing and market research (Part 2)
Edited by Peter Steidl, Behavior change expert This article is part of a three-part series. You can read the first [...]
Changing the rules: AI in marketing and market research (Part 3)
Edited by Peter Steidl, Behavior change expert This article concludes a three-part series. You can find the first part here and [...]
Changing the rules: AI in marketing and market research (Part 1)
Edited by Peter Steidl, Behavior change expert Will AI add value to market research or replace it? Technological progress is [...]
The paradox of power: why those in control sometimes avoid making decisions
“One of man’s worst shortcomings isn’t the fact that he is extremely aggressive but that he is too submissive. The [...]
Decision Making Process and strategies to make the right choices
The Decision Making Process is the subject of this article. Having to describe it with the aim of making it [...]
