Category: highlight
Mirror neurons and empathy: a truly harmonious duo
Today, talking about mirror neurons and empathy means addressing a central node of contemporary neuroscience, with implications ranging from psychology […]
Changing the rules: AI in marketing and market research (Part 1)
Edited by Peter Steidl, Behavior change expert Will AI add value to market research or replace it? Technological progress is [...]
The paradox of power: why those in control sometimes avoid making decisions
“One of man’s worst shortcomings isn’t the fact that he is extremely aggressive but that he is too submissive. The [...]
How fear affects the decision-making process
“The important thing isn’t to establish whether or not you are afraid, it’s all about making sure that your fear [...]
The new challenges of neuromarketing at the NWF
We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove
