CERTAMENTE is a content hub dedicated to NEUROMARKETING and BEHAVIOURAL SCIENCE applied to business.
It is also the leading international business-focused neuromarketing conference held in Italy, bringing together top experts who offer valuable insights for marketing and communication professionals.

For everyone who could not join CERTAMENTE 2025, we offer the chance to watch the full talks from the event.
Registration is required to access all videos and can be completed at the bottom of this page.

Francesca Marchionne // Director Corporate Solutions and Strategy, iMotions
Lucia Bailetti // Sensory, Consumer & Neuromarketing Manager, Intertek SpA

The design that shapes tasting: neurophysiological investigation into sensorial perception

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Robert Torrence // PhD, Research Scientist ThinkAlike

Neural Synchrony and the Science of Collective Engagement

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Peter Steidl // Behavior Change Expert

Your future in the Fear Economy

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Ted Utoft // BVA Nudge Consulting
Enrica Scilipoti // Amplifon

Driving Measurable Customer Engagement through Applied Behavioural Science

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Dr. Nikolaos Dimitriadis

Neuromarketing and Beyond: How Applied Neuroscience Changes Business

Dr. Eamon Fulcher

The Queen’s reading room study

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