INSPIRING NEUROMARKETING DAYS
What is it
CERTAMENTE is the first Italian Neuromarketing conference aimed at the world of business and communication. Since 2016 it has been the most authoritative annual event on the subject. It brings together scholars, experts and companies to deepen and discuss the positive effects of the neuro-scientific approach to the business, presenting and sharing case studies, testimonies and updates at national and international level.
How it works
The fourth edition of CERTAMENTE, held on 14 February 2019, had a brand new look: a new One Day formula with a programme full of updated contents for an immersive experience, which included two plenary sessions, three thematic sessions – Brand Power, Product Power and Retail Power – and a closing debate.
Who it is for
CERTAMENTE is aimed at those who want to verify the effectiveness of their marketing activities, through the deepening of their knowledge of the actual consumer behaviour. The opportunities of networking would be useful to better understand how to revitalize and strengthen your business.
During the one-day IV edition of the conference we investigated the non conscious sensory and emotional aspects at the basics of consumer choice. Practical case studies demonstrated the benefits of a behavioural and neuromarketing approach applied to advertising, branding, retail design, packaging, pricing and promotional activities.
Who we are
CERTAMENTE is a joint venture of two Italian companies, united by different and complementary competences. The mission is to disseminate and share knowledge and innovations regarding a new strategic approach based on neuroscience: the communication agency Ottosunove and BrainSigns, spin-off of La Sapienza University, both members of NMSBA, a international neuromarketing association.
Ottosunove uses its knowledge of neuromarketing and behavioural theories to ensure useful strategic insights and effective communication for the brands of their clients’ companies. Brainsigns performs neurometric tests with the most advanced tools to analyze the cognitive and emotional reactions of consumers to communication stimuli and during decision-making processes.
Who was there:
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