Agenda 2019 - Certamente - Italian Neuromarketing Days 2018

AGENDA 2019

09:00 - 09:30
Registration and welcome coffee
09:30 - 10:15
Introduction to neuromarketing and behavioural sciences

 

Fabio Babiloni, Physiology Professor // UNIVERSITÀ LA SAPIENZA DI ROMA – Scientific Director // BRAINSIGNS

10:15 - 12:30
Consumer Intent, Hidden Emotions and the Puzzle of predicting behavior

A Psychologist, a Neuromarketing professor, a Behavior Scientist and a Client walk into a bar

 

Panel moderated by Barbara Monteleone // OTTOSUNOVE, with:

Elissa Moses, CEO Neuro and Behavioural Science Centre // IPSOS USA

Jessica Southard, Senior Manager Consumer and Market Insights // MARS INCORPORATED

Carolyn Yoon, Marketing Professor and Psychologic and Neural decision processes researcher // UNIVERSITY OF MICHIGAN

Colin Strong, Global Head of Behavioural Science // IPSOS UK

12:30 - 12:45
Start Up Power: spotlight on game changing neuro ideas

 

Paolo Teoducci, Events & Experience Design Manager // STARTUPITALIA

12:45 - 14:30
BRAIN POWER LUNCH
14:30 - 15:20
Neuromarketing cross-borders: optimizing sensorial perception and brand linkage
THE CASE: SEGAFREDO

 

Luca FlorentinoCEO & Founder // OTTOSUNOVE

Francesco CantiniManaging Director Northern Europe // MASSIMO ZANETTI BEVERAGE

15:30 - 16:30
Business strategies and neurosciences: better insights for a better brand equity
THE CASE: NATIONAL TRUST

Results from recent research studies highlighting the insights that are helping the organisation to improve the emotional impact of the brand on property to visitors

 

Cristina de Balanzo, Founder and Consultancy Director // WALNUT UNLIMITED

Christina Finlay, Director // NATIONAL TRUST, a British Charity

14:30 - 15:20
Packaging visibility is fundamental: guidelines from behavioral research and neuromarketing

 

Carlo Oldrini, Vice President Marketing // IPSOS ITALIAand author of the book: Gli occhi del consumatore. Le scelte di acquisto analizzate con occhiali eye-tracking.

15:30 - 16:30
The emotional taste of sound: neuromarketing contribution to sensorial analysis
THE CASE: AMORIM

A “Product oriented” speech on the impact of  the sense of hearing in the food sector

 

Vincenzo Russo, Scientific Director of the neuromarketing Research Centre // BEHAVIOUR AND BRAIN LAB IULM

Carlos Dos Santos, CEO // AMORIM CORK ITALIA

14:30 - 15:20
Green Neuro-Retail: how a department category and neuromarketing insights can improve the sell out
THE CASE: AGROTER

 

Patrizia Cherubino, Neuromarketing researcher // BRAINSIGNS

Roberto Della Casa, Professor // UNIVERSITÀ DEGLI STUDI DI BOLOGNA– Founder // AGROTER

15:30 - 16:30
Emotions and the role of sensory experience in points of purchase
THE CASE: ELECTROLUX

Insights from a research into shopping behaviour and the role of emotional and sensory experience in relation to POS marketing

 

Nick Harmsen, Founder // BEAUTIFUL CLARITY

Jessica Adel, Consumer Insight Manager // ELECTROLUX

16:30 - 16:45
Coffee Break
16:45 - 17:45
Real Economics and behavioural economics: differences, points of views and benefits for companies, business models and the whole society

 

A talk between Daniele Manca, Assistant Director // CORRIERE DELLA SERA and Matteo Motterlini, Economist and Philsopher, Science Philosophy, Behavioural Economics and Neuroeconomy Professor // UNIVERSITÀ SAN RAFFAELE DI MILANO

17:45 - 18:00
Conclusions