Agenda 2019 - Certamente - Italian Neuromarketing Days 2018

AGENDA 2019

 

MORNING

Plenary sessions

 

Introduction to neuromarketing and behavioural sciences

 

Fabio Babiloni, Physiology Professor // UNIVERSITÀ LA SAPIENZA DI ROMA – Scientific Director // BRAINSIGNS

 


Consumer intent, Hidden Emotions and the Puzzle of predicting behavior

A Psychologist, a Neuromarketing professor, a Behavior Scientist and a Client walk into a bar

 

Panel moderated by Barbara Monteleone // OTTOSUNOVE, with:
Elissa Moses, CEO Neuro and Behavioural Science Centre // IPSOS USA
Jessica Southard, Senior Manager Consumer and Market Insights // MARS INCORPORATED
Carolyn Yoon, Marketing Professor and Psychologic and Neural decision processes researcher // UNIVERSITY OF MICHIGAN
Colin Strong, Global Head of Behavioural Science // IPSOS UK

 


Start Up Power: spotlight on game changing neuro ideas

 

Paolo Teoducci, Events & Experience Design Manager // STARTUPITALIA

 



SENSORIAL LUNCH

 

 

AFTERNOON

Three thematic sessions on Brand, Product, Retail

 

 

Emotions and the role of sensory experience in points of purchase

THE CASE: ELECTROLUX

Insights from a research into shopping behaviour and the role of emotional and sensory experience in relation to POS marketing

Nick Harmsen, Founder // BEAUTIFUL CLARITY
Jessica Adel, Consumer Insight Manager // ELECTROLUX

 


Neuromarketing cross-borders: optimizing sensorial perception and brand linkage

THE CASE: SEGAFREDO

 

Luca FlorentinoCEO & Founder // OTTOSUNOVE
Barbara Monteleone, Strategic Planner // OTTOSUNOVE
Francesco CantiniManaging Director Northern Europe // MASSIMO ZANETTI BEVERAGE

 


Business strategies and neurosciences: better insights for a better brand equity

THE CASE: NATIONAL TRUST

Results from recent research studies highlighting the insights that are helping the organisation to improve the emotional impact of the brand on property to visitors

Cristina de Balanzo, Founder and Consultancy Director // WALNUT UNLIMITED
Christina Finlay, Director // NATIONAL TRUST, a British Charity

 



Green Neuro-Retail: how a department category and neuromarketing insights can improve the sell out

THE CASE: AGROTER

 

Patrizia Cherubino, Neuromarketing researcher // BRAINSIGNS
Roberto Della Casa, Professor // UNIVERSITÀ DEGLI STUDI DI BOLOGNA– Founder // AGROTER

 


Packaging visibility is fundamental: guidelines from behavioral research and neuromarketing

 

Carlo Oldrini, Vice President Marketing // IPSOS ITALIA

 



The emotional taste of sound: neuromarketing contribution to sensorial analysis

THE CASE: AMORIM

A “Product oriented” speech on the impact of  the sense of hearing in the food sector

Vincenzo Russo, Scientific Director of the neuromarketing Research Centre // BEHAVIOUR AND BRAIN LAB IULM
Carlos Dos Santos, CEO // AMORIM CORK ITALIA

 

 

Plenary session

 

Real Economics and behavioural economics: differences, points of views and benefits for companies, business models and the whole society

 

A talk between Daniele Manca, Assistant Director // CORRIERE DELLA SERA and Matteo Motterlini, Economist and Philsopher, Science Philosophy, Behavioural Economics and Neuroeconomy Professor // UNIVERSITÀ SAN RAFFAELE DI MILANO