08:45 - 09:30
09:30 - 10:00
Too much human! Our brain and its decision making processes: that's why we are different from artificial intelligence.

Fabio Babiloni, Physiology Professor // UNIVERSITÀ LA SAPIENZA DI ROMA – Scientific Director // BRAINSIGNS

10:00 - 10:45
How Emotions Shape Brands Experiences?

Liraz Margalit, Ph,D, Digital Psychologist & Keynote Speaker, Online Consumer Behaviour Expert

10:45 - 11:15
Coffee Break
11:15 - 12:00
It takes two to Tango!

Unlocking the behavioural change power that comes from being in sync with the

Crawford Hollingworth, Co-founder // THE BEHAVIOURAL ARCHITECTS

12:00 - 12:45
The 5 Chairs: Mind out! This could change your life!

Louise Evans, Founder & Director // THE 5 CHAIRS

12:45 - 13:30
From Emotional Economics to Behavioral Change

Matteo Motterlini, Professor of Science Philosophy and E.On Professor in Behavior Change // UNIVERSITÀ SAN RAFFAELE MILANO

13:30 - 14:45
14:45 - 15:30
Unlocking Creative in a Multi-touch World!

Jessica Southard, Senior Insights Manager & Director // MARS INCORPORATED

James Hodder, Manager & Client Service // NIELSEN NEUROSCIENCE

15:45 - 16:30
Unconscious codes of Storytelling in Food TVCs

Yener Girişken, CEO & Founder // THINKNEURO

Seda Cetin, Consumer Insights Manager // PEPSICO

14:45 - 15:30
Effectiveness is hidden in the details. How Neuromarketing lifts communication to its highest potential

Luca Florentino, CEO // OTTOSUNOVE

Teresa Palomba, Brand Manager // ZAMBON PHARMA

Alessandra Ripa, Trade Marketing Manager // ZAMBON PHARMA

15:45 - 16:30
Beyond what's declared. Neuroscience contribution to adv creativity. The Danacol Case

Vincenzo Russo, Scientific and Neuromarketing Research // BEHAVIOUR AND BRAIN LAB IULM

Aziza Della Mora, Senior Brand Manager // DANONE

14:45 - 15:30
Behavioral Sciences, your best asset for successful in-store activation

Patrick Pinard, Senior Vice President for Business Development // PRS INVIVO

Barbara Pederzolli, Consumer Insights Director // COCA COLA ITALIA

15:45 - 16:30
How to design a memorable Customer Experience: what do you feel and look at inside a big gastronomic and leisure centre

Patrizia Cherubino, Head of Neuromarketing Research // BRAINSIGNS

Alexia de la Morena, Business Brand Manager, Neuropsychologist, Journalist, Consultant

16:30 - 17:00
Coffee Break
17:00 - 18:00
Everything is a Placebo!

In every case we react to stimuli not in response to what they are, but in a constructed emotional response to what we believe they mean.

Rory Sutherland, vice-president// OGILVY UK