9.00 – 9.30

Welcome and registration

Plenary Session

9.30 – 10.15

Fabio Babiloni

Professor of industrial neuroscience and neuromarketing – Università La Sapienza
and Scientific Director – BrainSigns
Neuroscience for business: How neuroscience can help business
transformation in the near future

10.15 – 11.00

Charles Spence

Professor of experimental psychology – University of Oxford
Enhancing multisensory flavour experiences through expectation and atmosphere

11.00 – 11.30

Coffee Break

11.30 – 12.15

Simon Lancaster

International leading Speechwriter
The language of leadership

12.15 – 13.00

Matteo Motterlini

Professor of Behavioral Change – Università Vita Salute San Raffaele
Relationships, empathy and choice paradoxes: How do we learn from other people’s emotions

13.00 – 14.30


Afternoon Session 1

Italian Business Cases

14.30 – 15.15

Arianna Trettel

Director – BrainSigns
A neuromarketing’s study for the new Loacker’s logo with Yvonne Profanter, Head of Communication – Loacker

15.15 – 16.00

Vincenzo Russo

Professor of Neuromarketing e Consumer Behaviour, and Brain Lab’s director – IULM Milano
Neuromarketing for product innovation: ZEISS’ Biochrom technology with Flora Schierano, Marketing Manager – ZEISS Sunlens

16.00 – 16.45

Carlo Oldrini

Vice-President area Marketing – IPSOS Milano
Behaviour & neuromarketing observation for the definition of Esselunga category display with Stefano Piazzolla, Marketing Information Manager – Esselunga

Afternoon Session 2

International Case Studies

14.30 – 15.15

Ted Utoft

AD UK & Chief Growth Officer Global – BVA Nudge Consulting
Building healthy habits: using behavioural science for a better hygiene with Napisan with Alessandra Russo, Insight & Analytic Lead – Napisan

15.15 – 16.00

Cristina de Balanzo

Board Director – Walnut Unlimited
Rekindling the love for digital advertising with Tom Stevens, Head of Marketing – IAB UK

16.00 – 16.45

Mark Drummond

Co-Founder – Neural Sense
Case studies on brand activation and new product development for the beverage industry: Heineken, NeuroWine & Functional Beverages

Plenary Session

16.45 – 17.15

Tasting Notes

A practical case on enhancing the wine tasting experience

17.15 – 18.00

Christian Greco

Director – Museo Egizio di Torino
In ancient Egypt people used to dream night and day
The ancients’ fears, expectations, desires and hopes before the imponderable reality of the world