9.00 – 9.30
Welcome and registration
Plenary Session
9.30 – 10.15
Fabio Babiloni
Professor of industrial neuroscience and neuromarketing – Università La Sapienza
and Scientific Director – BrainSigns
Neuroscience for business: How neuroscience can help business
transformation in the near future
10.15 – 11.00
Charles Spence
Professor of experimental psychology – University of Oxford
Enhancing multisensory flavour experiences through expectation and atmosphere
11.00 – 11.30
Coffee Break
11.30 – 12.15
Simon Lancaster
International leading Speechwriter
The language of leadership
12.15 – 13.00
Matteo Motterlini
Professor of Behavioral Change – Università Vita Salute San Raffaele
Relationships, empathy and choice paradoxes: How do we learn from other people’s emotions
13.00 – 14.30
Lunch
Afternoon Session 1
Italian Business Cases
14.30 – 15.15
Arianna Trettel
Director – BrainSigns
A neuromarketing’s study for the new Loacker’s logo with Yvonne Profanter, Head of Communication – Loacker
15.15 – 16.00
Vincenzo Russo
Professor of Neuromarketing e Consumer Behaviour, and Brain Lab’s director – IULM Milano
Neuromarketing for product innovation: ZEISS’ Biochrom technology with Flora Schierano, Marketing Manager – ZEISS Sunlens
16.00 – 16.45
Carlo Oldrini
Vice-President area Marketing – IPSOS Milano
Behaviour & neuromarketing observation for the definition of Esselunga category display with Stefano Piazzolla, Marketing Information Manager – Esselunga
Afternoon Session 2
International Case Studies
14.30 – 15.15
Ted Utoft
AD UK & Chief Growth Officer Global – BVA Nudge Consulting
Building healthy habits: using behavioural science for a better hygiene with Napisan with Alessandra Russo, Insight & Analytic Lead – Napisan
15.15 – 16.00
Cristina de Balanzo
Board Director – Walnut Unlimited
Rekindling the love for digital advertising with Tom Stevens, Head of Marketing – IAB UK
16.00 – 16.45
Mark Drummond
Co-Founder – Neural Sense
Case studies on brand activation and new product development for the beverage industry: Heineken, NeuroWine & Functional Beverages
Plenary Session
16.45 – 17.15
Tasting Notes
A practical case on enhancing the wine tasting experience
17.15 – 18.00
Christian Greco
Director – Museo Egizio di Torino
In ancient Egypt people used to dream night and day
The ancients’ fears, expectations, desires and hopes before the imponderable reality of the world
18.00