Agenda - Certamente - Italian Neuromarketing Days 2018
09:00 - 09:30
Registration and welcome coffee
09:30 - 10:30
Introduction on Phisiology and Neuromarketing

Fabio Babiloni

Philology Professor – Sapienza University of Roma

10:30 - 11:30
Round Table: BRAIN UP BUSINESS

Ricerca, comunicazione e aziende a confronto sull’evoluzione del neuromarketing

  • Paolo Teoducci – Tim Foundation
  • Gaia Corradini – Robert Bosch
  • Vincenzo Russo – IULM
  • Andrea Giovenali – Nextplora
  • Luca Florentino – Ottosunove
  • Serena Savoca – Carlsberg
11:30 - 12:00
Coffee Break
12:00 - 12:15
Future paradigms for a happy growth

Francesco Morace

12:15 - 13:15
Round Table: BRAIN UP FUTURE

Neuroscience, innovation and cognitive economy towards new growth

  • Fabio Babiloni – La Sapienza
  • Rumen Pozharliev – X.ITE LUISS
  • Matteo Motterlini – Università San Raffaele Milano
  • Francesco Gallucci – Vice President AINEM
13:15 - 15:15
"Sensorial" Lunch
15:15 - 16:00
“Brain-communications”: fire starters for the mind

Luca Florentino - Founder e CEO - Ottosunove

Barbara Monteleone- Strategic Planner - Ottosunove

16:00 - 17:00
Positive and negative effects of different kinds of in-store promotions on the perception of the brand image

Eamon Fulcher

Cognitive-behavioural psychologist

17:00 - 18:00
How brands can own big ideas emotionally

Alastair Herbert

Linguabrand founder

09:30 - 10:30
Neuromarketing and your customer’s non-conscious mind

Roger Dooley

Author of Brainfluence

10:30 - 11:30
Neuromarketing for improving the advertising campaign Lasciti of UNHCR: tangible results

Arianna Trettel - Co-founder and Director of Brainsigns

Laura Iucci - - Private Sector Partnership Officer Leadership Giving UNHCR Italy Greece and Portugal

11:30 - 12:00
Coffee Break
12:00 - 12:45
Uncovering the power of scent: unlocking its secrets to enhance brand experiences

Andy Myers

Director – Walnut Unlimited

13:00 - 14:00
"Innovation" Lunch
14:00 - 14:30
To buy or not to buy

Diego Parassole

Author, actor, comedian and coach

14:30 - 15:30
Best Practices for Building Emotional Attachment

Graeme Newell

President – 602 Communications

15:30 - 16:30
How to create a brand which appeals on a non conscious level?

Gesa Lischka

Owner and co-founder of Kochstrasse

16:30 - 17:30
The role of social context in consumer response to marketing stimuli

Michele Costabile - Marketing Professor – LUISS Roma e Executive Director od X.ITE

Rumen Porzharliev- Marketing Professor – LUISS Roma e Senior Research Fellow a od X.ITE