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Misbelief – What Makes Rational People Believe Irrational Things

Dan Ariely, professor, psychologist specialising in behavioural sciences and best-selling author, publishes Misbelief, a riveting new book that explores the [...]

The new challenges of neuromarketing at the NWF

We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove

Stop Talking to Your Customers

Article by Alastair Herbert // Founder of Linguabrand

Mindfully involved

Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns

The 50 emotional shades of music

Article by Alice Mado Proverbio // University of Milan-Bicocca

BRAIN FRIENDLY. SINCE 2015

Article by Luca Florentino // CEO  РOttosunove