News Room

Stop Talking to Your Customers

Article by Alastair Herbert // Founder of Linguabrand

Mindfully involved

Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns

The 50 emotional shades of music

Article by Alice Mado Proverbio // University of Milan-Bicocca


Article by Luca Florentino // CEO  РOttosunove

Storytelling and artificial intelligence: when stories are told by robots

Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling

Our brain during analog and digital reading: the advantages of bi-literacy

Written by Barbara Monteleone // Strategic Planner - Ottosunove The development of language and literacy are achievements that took millennia [...]