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Category: Behavioural sciences

What are nudges and what are they used for?

If we were purely rational beings, as is often and erroneously believed, probably none of us would engage in extreme [...]

What are Cialdini’s 6 persuasion principles?

It was 1984 when Robert Cialdini, professor of Psychology and Marketing at Arizona State University in the United States published his Influence: The Psychology of Persuasion.

How behavioural sciences can help us understand why and how we make decisions

This article is based on the speech by Crawford Hollingworth (The Behavioural Architects) at CERTAMENTE 2020

What are cognitive biases?

How often does it occur to make decisions, perhaps hastily, that we regret immediately afterwards?