News Room

Category: Case studies

The new challenges of neuromarketing at the NWF

We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove

Mindfully involved

Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns

The 50 emotional shades of music

Article by Alice Mado Proverbio // University of Milan-Bicocca

Unconscious codes of storytelling in Food Tv commercials

Based on the speech by Yener Girisken, ThinkNeuro Neuromarketing and Seda Cetin, Pepsico Turkey at CERTAMENTE 2020

Unlocking brain-friendly Creativity in a Multi-touch World!

Based on the speech by Jessica Southard, Mars and James Hodder, Nielsen Consumer Neuroscience at CERTAMENTE 2020