
Category: Case studies
The new challenges of neuromarketing at the NWF
We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove
Mindfully involved
Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns
The 50 emotional shades of music
Article by Alice Mado Proverbio // University of Milan-Bicocca
Unconscious codes of storytelling in Food Tv commercials
Based on the speech by Yener Girisken, ThinkNeuro Neuromarketing and Seda Cetin, Pepsico Turkey at CERTAMENTE 2020
Unlocking brain-friendly Creativity in a Multi-touch World!
Based on the speech by Jessica Southard, Mars and James Hodder, Nielsen Consumer Neuroscience at CERTAMENTE 2020