Category: highlight
The new challenges of neuromarketing at the NWF
We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove
Mindfully involved
Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns
Storytelling and artificial intelligence: when stories are told by robots
Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling
How behavioural sciences can help us understand why and how we make decisions
This article is based on the speech by Crawford Hollingworth (The Behavioural Architects) at CERTAMENTE 2020