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Stop Talking to Your Customers

Article by Alastair Herbert // Founder of Linguabrand

Mindfully involved

Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns

BRAIN FRIENDLY. SINCE 2015

Article by Luca Florentino // CEO  РOttosunove

Storytelling and artificial intelligence: when stories are told by robots

Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling

How behavioural sciences can help us understand why and how we make decisions

This article is based on the speech by Crawford Hollingworth (The Behavioural Architects) at CERTAMENTE 2020