Category: Neuromarketing
Storytelling and artificial intelligence: when stories are told by robots
Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling
Our brain during analog and digital reading: the advantages of bi-literacy
Written by Barbara Monteleone // Strategic Planner - Ottosunove The development of language and literacy are achievements that took millennia [...]
What is eye-tracking and how does it work?
Eye-tracking is a technique that uses a tool, the eye-tracker, to observe and record how and for how long an input is observed.
What is IAT (Implicit Association Test) and how does it work?
The IAT is an easy-to-implement tool that reveals important information on what people really feel, emotionally and instinctively, about a brand, a product or a commercial
What is electroencephalography (EEG) and how does it work?
Electroencephalography measures the electrical impulses that enable neurons to communicate and exchange information.