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Category: Neuromarketing

Our brain during analog and digital reading: the advantages of bi-literacy

Written by Barbara Monteleone // Strategic Planner - Ottosunove The development of language and literacy are achievements that took millennia [...]

What is eye-tracking and how does it work?

Eye-tracking is a technique that uses a tool, the eye-tracker, to observe and record how and for how long an input is observed.

What is IAT (Implicit Association Test) and how does it work?

The IAT is an easy-to-implement tool that reveals important information on what people really feel, emotionally and instinctively, about a brand, a product or a commercial

What is electroencephalography (EEG) and how does it work?

Electroencephalography measures the electrical impulses that enable neurons to communicate and exchange information.

What is facial coding and how does it work?

It was Paul Ekman, a well-known professor of psychology at the University of California, who began studying facial expressions in the 1960s.

What are Cialdini’s 6 persuasion principles?

It was 1984 when Robert Cialdini, professor of Psychology and Marketing at Arizona State University in the United States published his Influence: The Psychology of Persuasion.