was founded in 2016 as a conference to disseminate knowledge and the innovations of a neuroscientific approach to marketing and communication. CERTAMENTE was founded and is organised by two different but complementary Italian companies, both members of NMSBA, the international neuromarketing association: Ottosunove, a communication agency that applies a behavioural neuromarketing approach to strategies and creative development for projects related to its clients’ Brands, and Brainsigns, a spin-off Rome’s La Sapienza University, which deals with neuroscientific research based on the signals produced by the functioning of the brain and other physiological processes.