CERTAMENTE - INSPIRING NEUROMARKETING DAY
was founded in 2016 as a conference to disseminate knowledge and the innovations of a neuroscientific approach to marketing and communication. CERTAMENTE was founded and is organised by two different but complementary Italian companies, both members of NMSBA, the international neuromarketing association: Ottosunove, a communication agency that applies a behavioural neuromarketing approach to strategies and creative development for projects related to its clients’ Brands, and Brainsigns, a spin-off Rome’s La Sapienza University, which deals with neuroscientific research based on the signals produced by the functioning of the brain and other physiological processes.
To demonstrate the effectiveness of a neuroscientific approach to marketing and communication, CERTAMENTE brought in internationally renowned keynote speakers and brands.
The five editions of the conference have been attended, among others, by: Luca Florentino, CEO of Ottosunove, Fabio Babiloni, Scientific Director of BrainSigns, Rory Sutherland, Ogilvy UK, Carlo Oldrini, Ipsos Italia, Barbara Pederzolli, Coca Cola Italia, Jessica Southard, Mars Incorporated, Matteo Motterlini, Università Vita Salute San Raffaele Milano, Vincenzo Russo, Università IULM, Seda Cetin, Pepsico, Teresa Palomba and Alessandra Ripa, Zambon Pharma, Aziza Della Mora, Danone Italia.