2020 edition

The fifth edition of CERTAMENTE, dedicated to brain friendliness, was held in Milan to explore how to communicate clearly and pleasantly with people’s brains to motivate their choices more effectively, based on a stronger focus on behavioural sciences.¬†

with keynote speech by:

Luca Florentino, CEO of Ottosunove; Fabio Babiloni, Scientific Director of BrainSigns; Vincenzo Russo, Professor of Consumer Psychology and Neuromarketing at Università IULM di Milano; Liraz Margalit, Customer Experience Expert; Crawford Hollingworth, founder of The Behavioural Architects (UK); Louise Evans, Director of The Five Chairs, Behavioural coach and TEDx speaker; Matteo Motterlini, philosopher, economist and professor of Philosophy of science, Behavioural Economics and Neuroeconomics at Università San Raffaele di Milano; Rory Sutherland, Vice-President of Ogilvy UK.

Companies of the calibre of Pepsico, Mars Incorporated, Danone, Zambon Pharma and Coca Cola took part in the conference.

Learn more about the past editions

Edizione 2019
2019 edition
Edizione 2018
2018 edition
Edizione 2017
2017 edition
Edizione 2016
2016 edition