Founded in 2016, CERTAMENTE is the first conference on neuromarketing and behavioural sciences applied to business in Italy.
Today, CERTAMENTE also evolves as an editorial platform where you can learn more about these topics thanks to exclusive contents focused on the positive effects of a neuroscientific approach to marketing and communication.
Neuromarketing and behavioural sciences observe and help to determine the unconscious, sensory and emotional mechanisms behind the processes that people use to make choices, which must be taken into account in order to make more effective and “brain friendly” marketing and communication strategies.
CERTAMENTE’s Video Room provides exclusive multimedia presentations and interviews to further our knowledge of neuroscientific and behavioural issues.
Matteo Motterlini // Università VitaSalute San Raffaele
Rory Sutherland // Ogilvy UK
Liraz Margalit // PhD, Digital Psychologist, Keynote Speaker
Fabio Babiloni //Università La Sapienza di Roma, BrainSigns
Luca Florentino // OttosunoveAlessandra Ripa, Teresa Palomba // Zambon Pharma
Andy Myers // Walnut Unlimited
Louise Evans // The 5 Chairs
Vincenzo Russo // Brain Lab IULMAziza Della Mora // Danone
Rory Sutherland // Ogilvy UK
Rory Sutherland // Ogilvy UK
Luca Florentino // Ottosunove, Francesco Cantini // Segafredo
Cristina de Balanzo // Walnut Unlimited, Christina Finlay // National Trust
Tavola Rotonda // Round table
Articles, interviews, Italian and international contributions: discover opinions, points of view and best practices of the most renowned experts in neuromarketing and behavioural sciences.
We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove
Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns
CERTAMENTE – Inspiring Neuromarketing Day was founded in 2016 as a conference that aims to divulge knowledge and the innovative advantages of a neuroscientific approach to marketing and communication.
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