Neuromarketing and behavioural sciences observe and help to determine the unconscious, sensory and emotional mechanisms behind the processes that people use to make choices, which must be taken into account in order to make more effective and “brain friendly” marketing and communication strategies.
Neuromarketing and Behavioural sciences principles
Articles, interviews, Italian and international contributions: discover opinions, points of view and best practices of the most renowned experts in neuromarketing and behavioural sciences.
We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove
CERTAMENTE – Inspiring Neuromarketing Day was founded in 2016 as a conference that aims to divulge knowledge and the innovative advantages of a neuroscientific approach to marketing and communication.
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