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Misbelief – What Makes Rational People Believe Irrational Things

Dan Ariely, professor, psychologist specialising in behavioural sciences and best-selling author, publishes Misbelief, a riveting new book that explores the [...]

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Mindfully involved

Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns

The 50 emotional shades of music

Article by Alice Mado Proverbio // University of Milan-Bicocca

The new challenges of neuromarketing at the NWF

We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove

What is IAT (Implicit Association Test) and how does it work?

The IAT is an easy-to-implement tool that reveals important information on what people really feel, emotionally and instinctively, about a brand, a product or a commercial

Storytelling and artificial intelligence: when stories are told by robots

Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling

What are Cialdini’s 6 persuasion principles?

It was 1984 when Robert Cialdini, professor of Psychology and Marketing at Arizona State University in the United States published his Influence: The Psychology of Persuasion.

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