Most read articles
Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns
Article by Alice Mado Proverbio // University of Milan-Bicocca
Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling
The IAT is an easy-to-implement tool that reveals important information on what people really feel, emotionally and instinctively, about a brand, a product or a commercial
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