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It was 1984 when Robert Cialdini, professor of Psychology and Marketing at Arizona State University in the United States published his Influence: The Psychology of Persuasion.
Based on the speech by Yener Girisken, ThinkNeuro Neuromarketing and Seda Cetin, Pepsico Turkey at CERTAMENTE 2020
This article is based on the speech by Crawford Hollingworth (The Behavioural Architects) at CERTAMENTE 2020
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