The new challenges of neuromarketing at the NWF
We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove
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The new challenges of neuromarketing at the NWF
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Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling
What are Cialdini’s 6 persuasion principles?
It was 1984 when Robert Cialdini, professor of Psychology and Marketing at Arizona State University in the United States published his Influence: The Psychology of Persuasion.
CERTAMENTE’s Video Room provides exclusive multimedia presentations and interviews to further our knowledge of neuroscientific and behavioural issues.
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