Mindfully involved
Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns
Most read articles
Mindfully involved
Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns
The 50 emotional shades of music
Article by Alice Mado Proverbio // University of Milan-Bicocca
Storytelling and artificial intelligence: when stories are told by robots
Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling
What are Cialdini’s 6 persuasion principles?
It was 1984 when Robert Cialdini, professor of Psychology and Marketing at Arizona State University in the United States published his Influence: The Psychology of Persuasion.
Our brain during analog and digital reading: the advantages of bi-literacy
Written by Barbara Monteleone // Strategic Planner - Ottosunove The development of language and literacy are achievements that took millennia [...]
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