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The new challenges of neuromarketing at the NWF

We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove

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Mindfully involved

Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns

The 50 emotional shades of music

Article by Alice Mado Proverbio // University of Milan-Bicocca

The new challenges of neuromarketing at the NWF

We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove

Storytelling and artificial intelligence: when stories are told by robots

Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling

BRAIN FRIENDLY. SINCE 2015

Article by Luca Florentino // CEO  – Ottosunove

What are Cialdini’s 6 persuasion principles?

It was 1984 when Robert Cialdini, professor of Psychology and Marketing at Arizona State University in the United States published his Influence: The Psychology of Persuasion.

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CERTAMENTE’s Video Room provides exclusive multimedia presentations and interviews to further our knowledge of neuroscientific and behavioural issues. 

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