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How behavioural sciences can help us understand why and how we make decisions

This article is based on the speech by Crawford Hollingworth (The Behavioural Architects) at CERTAMENTE 2020

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Our brain during analog and digital reading: the advantages of bi-literacy

Written by Barbara Monteleone // Strategic Planner - Ottosunove The development of language and literacy are achievements that took millennia [...]

What are Cialdini’s 6 persuasion principles?

It was 1984 when Robert Cialdini, professor of Psychology and Marketing at Arizona State University in the United States published his Influence: The Psychology of Persuasion.

Unconscious codes of storytelling in Food Tv commercials

Based on the speech by Yener Girisken, ThinkNeuro Neuromarketing and Seda Cetin, Pepsico Turkey at CERTAMENTE 2020

How behavioural sciences can help us understand why and how we make decisions

This article is based on the speech by Crawford Hollingworth (The Behavioural Architects) at CERTAMENTE 2020

What are nudges and what are they used for?

If we were purely rational beings, as is often and erroneously believed, probably none of us would engage in extreme [...]

What are cognitive biases?

How often does it occur to make decisions, perhaps hastily, that we regret immediately afterwards?

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