Misbelief – What Makes Rational People Believe Irrational Things
Dan Ariely, professor, psychologist specialising in behavioural sciences and best-selling author, publishes Misbelief, a riveting new book that explores the [...]Most read articles
Mindfully involved
Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns
The 50 emotional shades of music
Article by Alice Mado Proverbio // University of Milan-Bicocca
The new challenges of neuromarketing at the NWF
We talk about artificial intelligence and improved research methodologies in this new article by Luca Florentino // CEO of Ottosunove
Storytelling and artificial intelligence: when stories are told by robots
Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling
What is IAT (Implicit Association Test) and how does it work?
The IAT is an easy-to-implement tool that reveals important information on what people really feel, emotionally and instinctively, about a brand, a product or a commercial
What are Cialdini’s 6 persuasion principles?
It was 1984 when Robert Cialdini, professor of Psychology and Marketing at Arizona State University in the United States published his Influence: The Psychology of Persuasion.
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