Speaker 2019 - Certamente - Italian Neuromarketing Days 2018


jessica adel
Jessica Adel

Jessica Adel has been working with insights for several years with a mission to help businesses take an outside in approach to decision making.

Adel is passionate about making insight actionable, clear and useful – understanding the consumers wants, behaviors and needs are the first building blocks of the long term success of any business.

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Fabio Babiloni

Graduated with honours in Electronic Engineering, Babiloni earned a PhD in Neural Engineering from the Helsinki University of Technology. He is the scientific director of BrainSigns, a scientific innovation spin-off of the Sapienza University of Rome, where he teaches various courses in physiology, neuroscience, neuroeconomics, neuromarketing and bioengineering.

Author of over 250 scientific publications, he made the list of Top Italian Scientists, the best 2500 living Italian scientists in all fields of knowledge operating in Italy and abroad.

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Cristina de Balanzo

Cristina de Balanzo, PhD, strategic planner, scientist, researcher, consultant, speaker, lecturer and passionate about brands and brains.

Always curious about human beings, but still trying to understand English humour and cricket. Consultancy Director of Walnut Unlimited. Walnut is now the human understanding agency owned by the Unlimited group.

Christina Finlay
Christina Finlay

Christina Finlay is Director, Insight & Data at the National Trust.

 She leads a team to collect and use data as well as quantitative and qualitative research to understand potential and current audiences of the National Trust in order to grow support for our conservation work, and to ensure that our audiences have a brilliant day when they visit.  

Nick Harmsen
Nick Harmsen

After a career in international marketing management Nick changed course and specialized in behavioural research.

Nick Harmsen founded Beautiful Clarity with the mission to join behavioural science with data analytics to explain both cause and effect of marketing actions and to offer clarity when solving complex problems.

elissa moses
Elissa Moses

Elissa Moses established and leads the global Neuroscience and Behavioral Science Center at Ipsos. The “Center” develops nonconscious measurement tools for understanding engagement and emotion of the brand experience for integration into client research.  

As a neuromarketing pioneer, Elissa has been instrumental in vetting, validating and productizing a number of nonconsious methodologies to allow for more holistic understanding of consumer response and behavior.

Prior to joining Ipsos, Elissa was an entrpreneur (EmSense & The BrainWaves Group), a client (Gillette, Philips, Seagram) and an advertising strategist (BBDO, DMB&B, Grey.) She is also a book author of The $100 Million Allowance; a frequent speaker and writer of articles and a reviewer for the “Journal Of Advertising Research.” Elissa is also working on her Masters in Technology Management at Columbia University.

Matteo Motterlini

Full Professor of Philosophy of Science and E.On Professor in Behavior Change at – San Raffaele University where he is the Director of the Centre of Experimental and Applied Epistemology.

Former Adviser for Social and Behavioral Sciences of the Presidency of the Council of Ministers. Chief Behavioral Officer of San Donato Hospital Group.

He collaborates with Corriere Economia (Corriere della Sera) and IlSole24Ore since several years. The scope of his researches is to examine the neurobiological bases of the decision-making processes within economic-financial contexts, with particular emphasis on the role played by emotions.

Vincenzo Russo

Consumer Behavior and Neuromarketing Professor of IULM, Communication and Languages University in Milan. Scientific Director of Neuromarketing Behavior and Brain Lab research centre of IULM. Scientific Director of both Food and Wine Communication Master, in collaboration with Gambero Rosso and Master Management and Communication of Made in Italy: wine and food promotion and esteem of local territory excellencies.

He has directed International and National research projects on the relation between emotions, decisions and consumer behaviour. He is the author of several neuromarketing publications such as “Psicologia della Comunicazione e Neuromarketing”, “Neuromarketing, Comunicazione e Alimentazione” and “Comunicare il Vino: tecniche di neuromarketing applicate”. He has also published on Internation journals such as  Frontiers in Neuroengineering, Food Quality and Preference; Journal of Consumer Behavior, Journal of Global Information Management and European Journal of Information Systems.

Jessica Southard

Jessica Southard is a Senior Insights Manager for Mars, Incorporated.  She is CMI “Explorer”, a newly created role focused on identifying novel approaches, tools and solutions to solve both today and tomorrow’s business problems through a network of internal and external experts. 

She brings Behavioral Sciences into the business world as a unique lens into understanding why people do what they do. Prior to Mars, Jessica spent seven years at Procter & Gamble and was intelligence” officer and two deployments to Iraq at the 101st Airborne Division (Air Assault) of the US Army.

carolyn yoon
Carolyn Yoon

Professor Carolyn Yoon’s research seeks to advance the understanding of psychological and neural mechanisms underlying judgment and decision processes, especially in consumer contexts and across different social and cultural environments.

She takes a multi-level and multi-systems approach to clarify basic processing mechanisms that lead to specific behavioral outcomes in domains involving consumer decision making.

In so doing, she considers the interplay between neurobiology, environment, and behavior in order to develop meaningful insights for consumers, practitioners, and public policymakers.