alessandra ripa

Alessandra Ripa

She is Trade Marketing Manager in Zambon, a modern chemical-pharmaceutical multinational brand that for 113 years takes care of its patients and works to improve general life conditions. She holds a degree in International Relationship from LUISS Guido Carli in Rome. After that, she obtains several training experiences abroad, working on institutional relationships in European Commission and embassies. 

She then specializes on the pharmaceutical field, dealing with Marketing in the Pain and Respiratory category. She believes that emotion plays a crucial role in Brand decision, being it at the very core of successful marketing strategies.