He is Vice President Marketing for Ipsos Italia. He has been doing market research for 25 years: since 2005 he has worked for Ipsos from Paris, before moving to Milan in 2013. Since 2015 he has created two Behavioural Shopper Lab in Milan and Bari.
He now works on the developement of new research methodologies by combining neurosciences, eye tracking results and traditional systems. He is the author of the book: Gli occhi del consumatore. Le scelte di acquisto analizzate con occhiali eye-tracking.