Carolyn Yoon - Certamente - Italian Neuromarketing Days 2018
carolyn yoon

Carolyn Yoon

She is Marketing Professor and Psychologic and Neural decision processes researcher at University of Michigan. Carolyn Yoon’s research seeks to advance the understanding of psychological and neural mechanisms underlying judgment and decision processes, especially in consumer contexts and across different social and cultural environments.

She takes a multi-level and multi-systems approach to clarify basic processing mechanisms that lead to specific behavioral outcomes in domains involving consumer decision making.

In so doing, she considers the interplay between neurobiology, environment, and behavior in order to develop meaningful insights for consumers, practitioners, and public policymakers.