Colin Strong - Certamente - Italian Neuromarketing Days 2018
colin strong

Colin Strong

Global Head of Behavioural Science at Ipsos UK, Colin Strong is a consumer researcher who combines market research with behavioural science working with several public and private organisations, helping them to create new and innovative solutions to long-standing strategy and policy challenges.

He strongly believes in the power of data to obtain useful consumer insights to reshape business models and public policy. Strong is the author of Humanizing Big Data and runs the website Facta+, which deals with topics such as psychology, business and technology.