With a background in Applied Social Psychology, he started his career as a strategic planner for the world’s top communication agencies. In 1996 he founded the global future trends company HeadlightVision and, in 2011, he co-founded The Behavioural Architects, an insight, research and strategic consultancy.
The company won numerous awards and uses the latest thinking from the behavioural sciences and economics to help organisations understand and influence consumer behaviour more effectively, pioneering new approaches and reinvigorating traditional methodologies. Crawford is a leading thinker in the application of behavioural economics to unlock new understanding and insight. He has lectured to numerous organisations and published over 200 articles. Crawford is a fellow of The Marketing Society and The Royal Society of Arts.