Francesco Cantini - Certamente - Italian Neuromarketing Days 2018

Francesco Cantini

After a short period in J. Walter Thompson Italy, in 1994 he began a twenty-year path in Colgate-Palmolive, first in marketing in Italy and then in 2000 in New York where he was in charge of Business Development Emerging Markets and Marketing Director Latin America.

In 2007 he returned to Italy as Marketing and Sales Director of the branch, and later took over the General Management job until the creation of the South Europe Region in 2014 of which he became VP and General Manager. Since three years in Massimo Zanetti Beverage Group as Managing Director North Europe.  Ever since his professional beginnings Francesco has developed a genuine passion for marketing in all its aspects and forms, making it a constant and central element of his approach to business.