james hodder

James Hodder

James Hodder has worked as part of Nielsen Neuro for over five years across a range of categories from FMCG to exclusive, luxury products. His passion for Consumer Neuroscience stems from University, where he studied Psychology and Neuroscience as an undergraduate before working in a range of commercial roles. This makes him a unique mix of business pragmatism and academic knowledge with a high level of natural curiosity in people.

He has conducted research with Nielsen Neuro on the fundamentals of emotionally meaningful communication, how brand perceptions influence switching behavior as well as optimising products by capturing in-the-moment brain response