Jessica Southard - Certamente - Italian Neuromarketing Days 2018

Jessica Southard

Jessica Southard is Senior Insights Manager for Mars, Incorporated.  She is CMI “Explorer”, a newly created role focused on identifying novel approaches, tools and solutions to solve both today and tomorrow’s business problems through a network of internal and external experts.

She brings Behavioral Sciences into the business world as a unique lens into understanding why people do what they do. Prior to Mars, Jessica spent seven years at Procter & Gamble and was intelligence” officer and two deployments to Iraq at the 101st Airborne Division (Air Assault) of the US Army.