Liraz Margalit, PhD, is a Digital Psychologist, a Keynote Speaker and Consumer Behavior expert. She integrates Cognitive Psychology and Behavioral Economic perspectives to analyzes User’s behavior and deliver actionable insights for business stakeholders. Her consumer behavior research was awarded with the OBE, Online Business Excellence for 2016 as well as the Best of Neuromarketing 2016 and was chosen as CMSWire contributor of the year 2017. Her research papers and studies can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”.