Patrick Pinard is Senior Vice President in charge of Business Development for PRS INVIVO, and Global Key Account manager for l’Oréal Group. He is also in charge of developing & promoting Shopper behaviour exploration & Shopper Marketing tools for PRS IV, member of the Global Leadership Team of PRS IV. After a Master II Marketing from Paris Dauphine University, he gathered a 19 years’ experience in FMCG market research. After 7 years at Research International, he decided to join IN VIVO in 2005, seeking to acquire expertise in shopper marketing and to be part of a strong human experience.
He has a wide experience of First Moment of Truth issues (Packaging, Innovation, In Store Activation, Pricing), in all FMCG areas, For more than 14 years at PRS IV, he has been gathering a significant knowldege in shoppers decision making processes. Beyond FMCG, he has been appliying the principles of Behavioral Economics to explore shopper behaviour in such varied universes as pharmacies, DIY, appliance stores, perfumerie.