Consumer Behavior and Neuromarketing Professor of IULM, Communication and Languages University in Milan. Scientific Director of Neuromarketing Behavior and Brain Lab research centre of IULM. Scientific Director of both Food and Wine Communication Master, dedicated to wine and food promotion and esteem of local territory excellencies.
He has directed International and National research projects on the relation between emotions, decisions and consumer behaviour. He is the author of several neuromarketing publications such as “Psicologia della Comunicazione e Neuromarketing”, “Neuromarketing, Comunicazione e Alimentazione” and “Comunicare il Vino: tecniche di neuromarketing applicate”. He has also published on Internation journals such as Frontiers in Neuroengineering, Food Quality and Preference; Journal of Consumer Behavior, Journal of Global Information Management and European Journal of Information Systems.