Category: neuromarketing
Mindfully involved
Article by Patrizia Cherubino // Head of Neuromarketing Research di BrainSigns
The 50 emotional shades of music
Article by Alice Mado Proverbio // University of Milan-Bicocca
Storytelling and artificial intelligence: when stories are told by robots
Abstract from the book by Joseph Sassoon // Researcher and author expert in brand and storytelling