was born in 2016 as an event to disseminate knowledge of and innovations in the neuroscientific approach to marketing and communication, with the involvement of keynote speakers and internationally renowned companies. It brings together different but complementary skills from two Italian organizations, both members of NMSBA, the Neuromarketing Science and Business Association, a globally recognized international neuromarketing association: Ottosunove, a communications agency that applies neuromarketing and behavioural sciences insights to brand strategies and projects, and Brainsigns, a spin-off of Università La Sapienza di Roma which carries out neuroscientific research.